About us
Our Mission
I just remember arriving at my gym and realizing I had forgotten my gym towel at home.
Again...
I felt a bit more frustrated this time, perhaps because of the sweltering New York City weather that hot, summer afternoon in 2017. So, I started thinking of ways to avoid this from ever happening again. A few days later, I was hit with a stroke of divine imagination.
I realized that the hoodie part of a regular workout shirt could be replaced with one made of soft, absorbent towel-like material. This way, I would be able to wipe the sweat off my face with it, and more importantly, never forget it at home again.
- Born From The Mind of Inventor Jorge Miller Zaiter
I felt a bit more frustrated this time, perhaps because of the sweltering New York City weather that hot, summer afternoon in 2017. So, I started thinking of ways to avoid this from ever happening again. A few days later, I was hit with a stroke of divine imagination.
I realized that the hoodie part of a regular workout shirt could be replaced with one made of soft, absorbent towel-like material. This way, I would be able to wipe the sweat off my face with it, and more importantly, never forget it at home again.
- Born From The Mind of Inventor Jorge Miller Zaiter
More than Just a Sweat-Wiping Towel
Armed with this theory, I frankensteined my first towel hoodie shirt, which I proudly wore to the gym regularly.
The more I wore it, the more I noticed there was another, perhaps more significant benefit than just the convenience of carrying your gym towel with you everywhere. I saw that it was also an effective way to minimize germ or bacterial cross-contamination.
The more I wore it, the more I noticed there was another, perhaps more significant benefit than just the convenience of carrying your gym towel with you everywhere. I saw that it was also an effective way to minimize germ or bacterial cross-contamination.
Our Approach
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From Personal Use to the Masses
In late 2019, we started putting together and testing out different materials and improving its design and performance.
Our objective was to launch our ProSane Wear™ by early November 2020. However, the sudden, increased demand for pro-sanitary fitness apparel, as well as the short supply of options in this area, forced us to advance this release date to mid-May - early June 2020.
Our objective was to launch our ProSane Wear™ by early November 2020. However, the sudden, increased demand for pro-sanitary fitness apparel, as well as the short supply of options in this area, forced us to advance this release date to mid-May - early June 2020.